We send a variety of communications to our donors and constituents - some are interested in some topics but not others, We'd like to allow these donors and constituents to choose which mailing lists to opt in and out of so that they don't cease all communication with the university.
As a charity offering a core service as well as events and other fundraising functions, it would be invaluable to have this function. Currently our existing services users may miss out on updates about our core service because they have opted out of an email about a fundraising event or an appeal which they feel is not relevant to them.
I would also add that being able to edit the text on the Unsubscribe link would be helpful.
This would be an invaluable addition to NXT. The email marketing tool in NXT is fantastic for automated workflows and smaller e-mailings, but if our constituents are forced to opt out of all of our communications then, unfortunately, it is a worthless tool for our organization.