Marketing customization page for constituents when unsubscribing through NXT email

A communications customization form needs to be incorporated into the unsubscribing feature. This form would include why they are unsubscribing and allow them to continue receiving targeted communications (e-newsletters, event invitations, promotions, etc) rather than a "one size fits all" blanket unsubscribing from all communications.

YES!

Our office (ACA) has one instance of RE NXT. However, since we have many of the same donors as other agencies in the Archdiocese, we also process those agency gifts on donor records - still just the one database.

Monthly our office (ACA) sends out an email to specific donors in our database. We have been getting requests from the other agencies we service to also send emails out, using our database, but specific to their donors (which could be ours as well.)

The problem we are facing is that at the bottom of all emails that go out, there is an Unsubscribe link. I cannot see a way to modify (not remove) this link. If we were to send an email for the Missions Office (who is one of the agencies we do gift entry for - again, using our database) to their donors, and a donor clicks unsubscribe, it will unsubscribe the donor from ALL email communication (including our ACA email) - not just email from the Missions Office.

I looked into creating channels/categories/solicit codes via business rules. I have all that setup, but there is still not a way to specify which agency email they are opting out of.

Not having this feature causes us to lose the opportunity to communicate with a large number of our constituents via email, because they opt out of Appeal messages. This prevents us from cultivating relationships with them over time via newsletters, event invitations and news announcements.

Extremely important update needed. Until this happens we are not able to use the Email function.

There are other email platforms that allow granular Unsubscribe Options and this should facility should be included on NXT email as a fundamental. We are losing way too many constituents because of this basic lack of functionality. PLEASE PLEASE PLEASE add this functionality to this platform. It is essential.

Absolutely needed! I can only use the email function for mass appeals for donation. We have several communication newsletter that we have to go to a third party and give them the money. I would rather have it all in RE NXT and be able to somehow organize groups, such as Weekly Newsletter, Annual Update, Event notice, etc. We currently use attributes to distinguish these different communications vehicles.

This is needed!!! Numerous emails come from our office - fundraising, marketing, newsletters. People want options - what to keep getting and what to opt out from. Thanks.

Yes, this is very important and a serious limitation of the email client.

Please implement! This is destroying our ability to receipt or send pledge reminders electronically. It is difficult to manually review every opt out instance and discern whether somebody was simply unsubscribing one overzealous fundraising effort, or if they really intend to never receive newsletters, pledge reminders, volunteer communications, program information, receipts, etc. ever again.

I've noticed this especially when somebody registers for an event online with the same email that at some point in the past they unsubscribed from an end of year push of marketing emails so now they aren't going to be included in event update emails because the unsubscribe link doesn't map to the consent options we have in place. Because of this, I am discouraging our volunteer organizers from relying on RENXT and would like our event organizers and communications team to also use a different platform for marketing, too.

This is a big problem for us as well. I am not convinced that constituents know what they are opting out of and then they are upset when they miss information. I love that we can email to ALL of our constituents at one time, but we need to know what they really are wanting to opt out of. This becomes an even bigger issue when current families opt out of communications.

We, too, are frustrated by the "one-and-done" opt-out strategy for NXT Email. We're losing communications with tons of active constituents because they don't understand that when they click "Unsubscribe" they never get another email from us. This is creating a lot of work to even find a list of who's opted out, contact those constituents, and then call Blackbaud to have their emails reinstated.

This is a huge issue for us, as we send different types of emails in our org. I recently discovered what it would take to get someone back to receiving emails, and I am very frustrated. The ability to email from RE was one of the main pros for us.

I completely agree. Many constituents don't even know they've unsubscribed until after a period of time they realize they have opted out. Sometimes it occurs not even from them but from someone they've forwarded the emails to without deleting the unsubscribe link. There should at the very least be an option when building the forms to provide a confirmation page showing the email that they wish to unsubscribe with perhaps a dropdown for them to indicate why.

This needs to be addressed! It severely impedes the ability of our school to communicate effectively and consistently. If it cannot be, we will have to look for alternative communication platforms. Please reach out if I can be of any assistance in clarifying the ways this current set-up harms your users.

Would be very much in favour of this one. As our organisation grows and communication types diversify it is extremely unhelpful when fundraisers opt-out of some marketing with the knock on effect of them no longer receiving communications related to their fundraising activities via workflows or mass send outs.

I endorse and am in favor of this proposal.

M. Harris

Wilmington Friends School