Do not mark email addresses as "do not email" when they unsubscribe, instead add a consent record/solicite code.

Marking email addresses as "do not email" can confuse a user into thinking the constituent doesn't what to be email when in reality they just don't want to recieve bulk emails like newsletters.

Have the system use the "unsubscrive" to add a consent code/solicite code that reflects what they are unsubscribing from. No newsletters, no solicitations, etc.

  • Christopher McFarlane
  • Jul 16 2020
  • Planned
Email
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  • Jennifer Watson commented
    29 Jan 22:39

    This "do not email" symbol does not go away either when someone opts back in. The consent/solicit code information should tell us enough about whether we can email someone based on the solicit/consent information and the purpose of why we might want to email the person.

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  • Alexis Thompson commented
    June 02, 2023 10:30

    We want to migrate to NXT because as a user interface it's much easier than OLX but we won't make the move because of this issue with the unsubscribe methodology being so confusing.

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  • Isabella Raeburn commented
    May 26, 2023 10:18

    This would be extremely helpful - we send e-newsletters through OLX at the moment. We'd prefer to do this via NXT, but this is a huge stumbling block to making that move.

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