We have recently started using NXT email marketing for electronic communications. I think it would be great if the email marketing statistics were integrated and tracked on constituent records. Similar to tracking an appeal, it would be great to see email statistics such as sent, opens, clicks and unsubscribes per individual, as a tool to track engagement. It could also help to provide a proactive opportunity for a donor centered approach to electronic communications based on interest/affinity.
Yes, much like how in OLX we can Add Data to RE, it would be great to be able to be able to do that in NXT.