Addresses Mandatory in Optimized Forms

I know in the optimized forms you can make the address show up, but it's not a requirement to fill out. This isn't helpful when trying to maintain a clean and thorough database. Can we have the option to include it and make it mandatory please? The new form looks great but we're using the old one until we can have this fixed!

  • Guest
  • Sep 10 2024
  • Reviewed: Voting Open
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  • Nirajamani Grubb commented
    08 Jan 11:25

    Also, in the UK, for those who are eligible for us to claim Gift Aid, we are required to have their address in order to do so, otherwise we are not able to collect gift aid, despite the supporter's request for us to do so on the form.

  • Rijusiddha Drewett commented
    08 Jan 10:56

    We have Door to Door fundraisers who collect Direct debit sign ups (UK) but quite often after the fundraiser visit donors visit our website and give a one-off amount. Without the address we cannot then track back and give credit to the fundraiser. This is in addition to the other very valid reason already given.

  • Jeff Minkin commented
    September 20, 2025 01:52

    I mentioned this in a related post, but feel it bears repeating:

    The address field needs to be a required field for BBMS Forms/Online Giving!!! First of all, when the address field is not required, "Automatic Constituent Matching" is less efficient, resulting in the likelihood of creating duplicate records. There is now less criteria to match on. Secondly, not having a donor's address negatively affects fundraising strategies and data analysis (mailings, personal notes, geographic segmentation and reporting.) It's just nice to know where your donors reside. Lastly, since when does a website not require an address for an online transaction.

  • Chris Hounsell commented
    May 14, 2025 13:26

    For Canadian customers the address fields are not option as per CRA regulations as we need it for receipting. That said, the language at the top of the address page makes it seem like it is option for Canadian users. Can you give us a way to change/update/remove 'Will you complete your profile for us' at the top of this address page? Until that is fixed, it is another reason why optimized forms are inefficient for Canadian customers.

  • Admin
    Samantha McGuin commented
    October 04, 2024 13:02

    I'm opening this up for voting, but wanted to note that this is specifically by design - this form is designed for optimal donor conversion and requiring address is a proven sticking point for some donors.

    We are finding that about 75% of donors do still choose to give the address, even though its optional.

    We have some A/B tests planned for next year that may move the position of the address around within the form experience, and that may lead us at some point to allow you to make it required.

    Thanks for your feedback and idea!