RENXT online forms lack built-in marketing analytics, making it impossible to view campaign performance in one place.

While we can append UTM parameters to form URLs, there is no centralized dashboard to report on:

• Source / medium / campaign performance

• Conversion rate by UTM

• Revenue generated by specific campaigns

• QR code or vanity URL performance

• Custom date-range reporting for form gifts

As a result, organizations must manually reconcile data across Google Analytics, WordPress, redirect tools, and RENXT exports just to understand ROI.

Modern fundraising is digital-first. We invest in paid media, email campaigns, direct mail with QR codes, and vanity URLs. Without full-funnel reporting inside RENXT, we cannot accurately attribute revenue or optimize campaigns.

Full-funnel marketing visibility (click → form start → gift → revenue) is no longer a “nice to have.” It’s table stakes in 2026.

A built-in Marketing Performance Dashboard with UTM-level reporting and flexible date filtering would dramatically increase the strategic value of RENXT for digital fundraising teams.