Lots of other companies offer this! The donor enters the acknowledgee's email address and the notification is automatically sent to the acknowledgee, so they immediately see that someone made a tribute gift in their honor or in their loved one's memory.
This is a really important feature that could be a game changer to eliminate complicated and manual tribute acknowledgee emails and letters.
Also, make it formatted to branded colors, content, messaging etc. Boiler plate will not suffice!
I see that it is "undecided" to incorporate e-cards/notification for both Standard and Optimized donation forms https://host.nxt.blackbaud.com/bb-comparison-docs/. It should be an option if we are asked to move from NetCommunity to NXT. We currently use a third party for tribute giving so our donors can send e-cards. It if was incorporated, we'd switch to NXT for these right away.
As stated by the original creator of this idea, lots of other vendors offer this. Sometimes a donor makes a gift at the last minute for a special occasion at night or on the weekend and wants the acknowledgee to be informed right away. There should be an option for an automated email!
but make it optional