Lots of other companies offer this! The donor enters the acknowledgee's email address and the notification is automatically sent to the acknowledgee, so they immediately see that someone made a tribute gift in their honor or in their loved one's memory.
As stated by the original creator of this idea, lots of other vendors offer this. Sometimes a donor makes a gift at the last minute for a special occasion at night or on the weekend and wants the acknowledgee to be informed right away. There should be an option for an automated email!
but make it optional