Marketing email data should be able to be export into an excel spreadsheet where the tabs can be widened and proper analysis can be done. Also, access to view sent emails should be available. For example, I should have to copy an email just to view the template.
Very much so!
Can I also suggest being able to categorise mailings eg Monthly Alumni mailing, Gala 2025 mailing, Gala mailing etc so that it is easier to report on link for like events as well as comparing their effectiveness across a financial year!