Allow custom NXT Donation Form Links

NXT Donation Form links are very helpful when they are embedded in an email. But sometimes we like to promote a quick fundraiser and not have a landing page - and we would like a short URL. This allows our donors to hear the name of the link and quickly type in the website, rather than having to have someone email it to them, first. It is ideal for radio fundraising, event fundraising, and direct mail.
We have tried using tiny url vendors, but it is a burden to ask our marketing team to produce these for us, and would be nice if we could do this on our own.

  • Hillary Cote
  • Jan 10 2023
  • Reviewed: Voting Open
  • Attach files
  • michelle gigante commented
    07 Oct 15:41

    Having the ability to customize the URL in some way to reflect the organization and/or campaign, and to have it be cleaner and shorter, would be very beneficial. The long link, with no mention of our org, would likely create confusion and concern among our donors and hinder them from donating.

  • Miranda Pierce commented
    07 Oct 15:40

    There is another similar idea: Customizable URLs for Hosted Donation Forms

  • Miranda Pierce commented
    07 Oct 15:33

    We would like to use the hosted URL option for a donation form, but the URL is long and looks sketchy to us.

    Would there be a way for the URLs for the hosted URL option to be edited by users, or to be shorter and related to the user name like https://host.nxt.blackbaud.com/schoolofvisualarts

  • Christel Tatro commented
    December 02, 2025 15:50

    it would be nice for sharing on social media as well, so the link looks legitimate and it doesn't have all the form id information

  • Jennifer Watson commented
    October 16, 2025 17:52

    The new QR code creator for the giving forms is really nice to be able to add in the appeal code, designation and designation name, as well as the campaign. I was having to go to another source to create the QR code after manually creating the long link with the extra parameters. However, we still use many short links as well when adding the information to an email or have it on a printed piece. It is unreasonable to have a potential donor type in all the info from the long URL. Hence we still have to go to another program to create a short link/bitly with the link that is created for the QR code on the giving forms now. It would be nice to have this with the QR code generator.

  • Leslee Toy commented
    May 06, 2025 13:47

    I love this idea!


  • Sherry Surmont commented
    May 06, 2025 13:29

    That's a great idea—creating custom URLs for donation forms in Raiser’s Edge NXT can improve tracking, increase personalization, and optimize campaign performance.

  • Guest commented
    October 27, 2023 07:52

    Agree being able to include portion of company's website would be ideal


  • Suzanne Hopkins commented
    March 14, 2023 16:19

    This would alse reduce confusion for the donor. The url should maintain a portion of the company's website.