NXT Donation Form links are very helpful when they are embedded in an email. But sometimes we like to promote a quick fundraiser and not have a landing page - and we would like a short URL. This allows our donors to hear the name of the link and quickly type in the website, rather than having to have someone email it to them, first. It is ideal for radio fundraising, event fundraising, and direct mail.
We have tried using tiny url vendors, but it is a burden to ask our marketing team to produce these for us, and would be nice if we could do this on our own.
it would be nice for sharing on social media as well, so the link looks legitimate and it doesn't have all the form id information
The new QR code creator for the giving forms is really nice to be able to add in the appeal code, designation and designation name, as well as the campaign. I was having to go to another source to create the QR code after manually creating the long link with the extra parameters. However, we still use many short links as well when adding the information to an email or have it on a printed piece. It is unreasonable to have a potential donor type in all the info from the long URL. Hence we still have to go to another program to create a short link/bitly with the link that is created for the QR code on the giving forms now. It would be nice to have this with the QR code generator.
I love this idea!
That's a great idea—creating custom URLs for donation forms in Raiser’s Edge NXT can improve tracking, increase personalization, and optimize campaign performance.
Agree being able to include portion of company's website would be ideal
This would alse reduce confusion for the donor. The url should maintain a portion of the company's website.