It's great to see the appeals broken out, what's there is good, but totals are needed, summary information is needed. If I filter by Appeal Category, for example -- direct mail, email, telemarketing, etc. -- I should be able to see how that category is performing in total. The total values from the db view Appeal Performance Analysis Report, for example. The value of this dashboard is greatly limited by just showing all the appeals individually. (There's a level of duplication here with Idea 438, but this seemed to be different enough to warrant its own idea.)
I would add to this request that it would be nice to be able to see the total number solicited with this appeal. This will allow additional analysis on response rate...number solicited compared to number of responses.