Implement automated email and/or text reminders for donors who begin but do not complete a gift transaction.

Similar to the Abandoned Donation Reminder pop-up, an email or text reminder would be a valuable tool for encouraging donors to complete their gift. While the pop-up is helpful, it only serves as a reminder if the donor returns to the website. An email or text outreach could proactively re-engage donors and drive them back to complete their donation.

  • Emily Phelps
  • Sep 29 2026
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