Request:
Please implement a UTM referral traffic analysis dashboard in NXT Event Forms, as we can on NXT Donation Forms. The referral traffic section in NXT Donation Forms is great, and it's fantastic to hear that UTM tracking is coming soon - but we need all of this functionality for event registrations as well. In 2026, this is a must-have and not a nice to have.

Why it matters:
As fundraisers and marketers, it's really crucial that we know the impact of our marketing. Without UTM traffic analysis, we cannot accurately measure which marketing tactics are driving event registrations.

As charities, we don't have huge marketing budgets, so it is absolutely crucial that we are spending money wisely.

Adding a full referral traffic UTM tracking dashboard would allow RE NXT users to:

• Evaluate which digital marketing tactics are driving event sign ups, which is crucial in order to optimise a small charity marketing budget. This will give us the chance to increase our ROI and spend wisely.

• Prove to internal stakeholders the power of digital marketing, potentially resulting in higher marketing budgets for teams.

• Integrate with Google Analytics

• Improve donor insights and segmentation

• Eliminate time wasted attempting to attribute digital marketing campaigns to conversion across multiple different platforms.

Thank you very much for considering this idea, which will allow fundraisers and marketers to work smarter and not harder.