Allow customization of donation link preview in text message

We use text messaging to solicit our constituents but don't use the optimized donation form links because of the way the link preview renders on a text message. The preview image just says Blackbaud nxt.blackbaud.com rather than our organization's name. If I'm a donor, I'm not going to click on a link to give to a non-profit that says Blackbaud - I want to click on a link that looks like the organization I want to give to. Attached are examples of what things look like now and what they could/should look like. The optimized donation forms would be best for donors who get a text on their mobile phone and want to donoate, but currently we have to send them to our webpage instead which works but just not as well.

  • Tim O'Keefe
  • Dec 23 2025
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