Request:
Please add native support for full UTM parameter tracking (utm_source, utm_medium, utm_campaign, utm_term, utm_content) within Online Giving donation forms in Raiser's Edge NXT, with all captured UTM values automatically written to the corresponding gift record.

Why This Matters:
Modern fundraising relies heavily on digital attribution. Without complete UTM tracking, organizations cannot accurately measure which campaigns, channels, ads, or content are driving donations. While Online Giving currently supports limited URL parameters, it does not provide the standardized, industry-wide UTM framework that every digital marketer depends on. As a result, RE NXT users are forced to rely on external workarounds, incomplete attribution, or manual data processes—none of which scale for organizations with significant digital engagement.

Adding full UTM support would allow RE NXT users to:

• Accurately attribute revenue to specific digital campaigns and channels

• Optimize marketing spend and donor acquisition strategies

• Integrate seamlessly with Google Analytics, Meta Ads, and marketing automation tools

• Improve donor insights and segmentation by understanding the true path to donation

• Eliminate manual workarounds and reduce data-entry burdens on staff

Impact for Blackbaud Users:
Every nonprofit investing in digital fundraising will benefit. This feature would bring RE NXT in line with industry expectations and significantly enhance the value of Online Giving as a modern, data-driven fundraising tool. It strengthens RE NXT’s competitive position against platforms that already provide full attribution tracking.

What We’re Asking For:

1. Automatic recognition and capture of standard UTM parameters from the donation form URL.

2. Storage of UTM values on the resulting gift record, ideally in dedicated fields or a structured attribution object.

3. Availability of UTM data in exports, SKY API endpoints, and reporting, enabling full funnel analysis across tools.

This enhancement would unlock critical insights for nonprofits and dramatically improve the ROI of digital fundraising efforts. Thank you for considering this important modernization to the RE NXT Online Giving experience.