Understanding the average number of regular giving (RG) payments a donor makes over their lifetime—excluding cross-sell or upgrades—would provide invaluable insight for planning and evaluating acquisition programmes. This data could help fundraisers more accurately model donor Lifetime Value (LTV) and set realistic expectations for return on investment in acquisition efforts. It would benefit fundraising strategists, data analysts, and finance teams who are trying to make evidence-based decisions around budget allocation, donor journey mapping, and retention planning. Ideally, this benchmark could be surfaced as an insight within Raiser’s Edge NXT based on anonymised aggregate data, or as a community-shared metric via Blackbaud’s knowledge base or data health tools.