The donation process should be completed in several easy steps—all donors have to do is select from a wide range of ticker symbols for the stock they wish to donate, select the amount, and provide brokerage information. Details are sent to the broker to finalize, and once the donation is processed, donors receive a tax receipt. Make it Easy!

Why? Stock Donations Increase Revenue Faster

Nonprofits that accept stock donations have increased their fundraising revenue up to 55% faster than organizations that only accept cash. Non-cash donation options make a noticeable difference to organizations who are seeking to grow and diversify their revenue streams.

A study of IRS-990 forms conducted by fundraising expert Dr. Russell Jamesshowed that over a five year period, organizations experienced more growth by accepting non-cash gifts and securities:

• Nonprofits that accepted non-cash gifts saw a 50% growth over nonprofits that accepted only cash donations.

• Nonprofits that accepted non-cash securities saw a 66% growth over nonprofits that accepted only cash.

These results applied to organizations at all fundraising levels, whether they were raising $100,000 or $10 million.

Accepting Stock Leads to Larger Gifts

Offering stock donations as an option to your donor base may increase the size of your gifts significantly.

That’s because donations of non-cash assets tend to be larger than cash donations.