Calculate open and click rates per the standard formula

RE calculates open rates =Opens/Recipients and click rates =Clicks/Recipients. The standard formula to calculate is =Opens/(Recipients-Bounces) and =Clicks/(Recipients-Bounces).

Rates are supposed to measure engagement therefore it should only calculate of those who received your email who opened and who clicked. This is why bounces need to be subtracted from total recipients.

  • iriana Corral
  • May 11 2022
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