Adding 360MatchPro to RE NXT donation and confirmation pages allows organizations to identify more matching gift revenue during the donation process instead of solely using automated emails after the donation has been completed. By including matching gift information during the donation process, organizations have another opportunity to target donors while they are in the giving mindset, which can be hugely beneficial as mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount.