Include click thru stats per hyperlink in Email Reporting

In OLX, we have the ability to see who has clicked on specific links within an email message.  Our marketing department has been tracking this information in OLX to gauge interest in our programs and to inform future email efforts. Right now in NXT Gen email, reporting only shows total clicks within a message.  Please expand the reporting data to include click thru information for individual links contained within an email message.

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  • Nov 7 2019
  • Reviewed: Voting Open
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  • Karen Rhodovi commented
    22 Sep 19:16

    Our donor relations and stewardship team needs to know which specific links donors and volunteers click in email communications. Knowing only that a recipient clicked is not actionable. Link-level analytics would help us identify constituent interests, tailor follow-up communications, and measure engagement with event, volunteer, and giving opportunities.

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  • Rick Pollock commented
    August 17, 2023 20:04

    This is important data, we want to know which links resonated with our users so that we can enhance our email program.

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